Guest blogging for SEO has been around for a while, but today it is more important than ever. The reason is simple – post Penguin update to Google, natural links from authority sites has become all the more important. Every SEO must realize that the days of low authority links from several sites are over. They don’t help in rankings, but can be very detrimental to the site in the eyes of the search engines.
In such a situation, guest posting provides a great platform to promote a site. In addition to the obvious SEO benefits, guest blogging is a great way to build a brand and rally a community of potential visitors and customers. As more and more people start to see your name in the blogosphere, they are more likely to link to content that you’ve written. Branding is a very important part of internet marketing that is often neglected Guest blogging for SEO.
Guest blogging isn’t very easy. More than writing articles, it is about relationships that you build with other bloggers in your community. This is why it is hard work. You need to study the blog and its audience and then pitch your idea that should be fresh and beneficial to the reader of the blog for which you want to write.
Some people tend to reserve the best content for their own blog and submit the not-so-good articles for guest posts. It doesn’t cut it. If you are guest blogging, chances are that this other blog is actually more popular than your own. Their readers would be demanding of high quality content too. Remember to give your best in all guest blogs and you’ll face far fewer rejections and you can really build a brand around quality content which is extremely important.
When done right, guest blogging is a very powerful tool to promote your online website or business. It takes time to research and figure out which blogs accept guest posts and the kind of audience they attract. This is why many SEOs don’t like this because it is too much work. In fact, one very good way to judge how much an SEO knows about his skill is to listen to his take on guest blogging and how necessary it is in the post-penguin world of Google.
SEO is a fast changing landscape and there could be updates to the search engine algorithms almost every day. However, it not about reacting to these changes but about building a more permanent marketing campaign, of which SEO benefits is one of the site benefits. Guest blogging is certainly a step in that direction.